If you are looking to have an overview over the very best Amazon agencies and their approach, maybe you can find guidens in this podcast or transcript below. In the following we asked the anchor and co-host to discuss how to make sense of it all. Podcast length approx. 20 minutes.

Transcript in detail

A deep dive into four very different approaches to marketplace growth: Ecoming, Pattern, e-Comas and Avanty Marketplace Agency.

Hosts: Alex & Jordan

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00:00 — The Marketplace Growth Trap

Alex: Welcome back to the show. Today we’re tackling a massive dilemma for ambitious retail brands expanding across digital marketplaces: why do sales keep going up, while profit and cash flow fail to improve?

Jordan: It’s a huge paradox, Alex. Brands scale across platforms like Amazon and suddenly they’re juggling inventory forecasting, pricing, retail media spend, VAT compliance and cross-border logistics.

On paper, top-line revenue looks fantastic. But under the hood, hidden operational chaos and margin leakage can quietly drain cash from the business.

Alex: Exactly. And today we’re comparing four key players helping brands navigate this landscape: Ecoming, Pattern, e-Comas and Avanty Marketplace Agency.

They all help businesses grow through marketplaces, but their philosophies and operating models are very different.

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Ecoming — Marketplace Operating Intelligence

Jordan: Let’s start with Ecoming.

Based in Northern Europe, Ecoming doesn’t position itself as a standard marketing agency. Instead, it operates as an executive Marketplace Operating Partner.

Alex: Right. Their focus is on solving executive blind spots.

What happens, for example, when an agency optimises PPC advertising without having full visibility into SKU-level contribution margins?

Or when inventory stockouts destroy search rankings, sales momentum and cash flow?

Jordan: Ecoming primarily works with established brands operating across Amazon’s European Big Five: the UK, Germany, France, Italy and Spain.

The relationship starts with a fixed-price Marketplace Expansion Audit, designed to uncover margin leakage, inventory risk and operational weaknesses.

From there, Ecoming can stay involved through an Operating Intelligence Retainer, giving leadership a clearer decision-making infrastructure around the marketplace business.

Revenue is easy to see. Profit is harder.

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Ecoming × Pattern — Strategic Control vs. Massive Scale

Alex: So how does Ecoming compare with a major global player like Pattern?

Jordan: Pattern is a global ecommerce accelerator and a significant third-party seller on Amazon. Its model operates at enormous scale across countries, marketplaces, logistics and advertising.

Pattern can handle distribution, middle-mile logistics and FBA preparation alongside sophisticated technology and marketplace advertising.

Alex: So we’re talking about serious infrastructure.

Jordan: Absolutely.

But this is where the distinction between the two models becomes important.

Ecoming is built around giving C-suite executives greater financial clarity and control over their own marketplace operating system.

With Pattern, brands can enter wholesale or reseller relationships in which Pattern takes responsibility for significant parts of distribution and marketplace execution.

Ecoming takes a different position. The brand retains ownership of its marketplace business while Ecoming helps identify and remove the financial and operational weaknesses inside it.

Alex: So where does Pattern’s model become particularly relevant?

Jordan: Scale, capital and global reach.

For a brand looking for turnkey international distribution, global warehousing and sophisticated marketplace infrastructure across many countries simultaneously, Pattern has built a formidable global engine.

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Ecoming × e-Comas — C-Suite Governance vs. 360° Execution

Jordan: Next is e-Comas, a global marketplace growth partner founded in 2013 with an international presence.

Alex: e-Comas takes a broad 360-degree approach, covering marketplace performance, distribution, digital marketing and technology.

That extends beyond Amazon into platforms such as Bol, Walmart, Cdiscount and TikTok Shop.

Jordan: And this highlights another important difference.

e-Comas is strongly execution-oriented. Its services extend into marketplace launches, influencer activity, social media, creative work, marketing and logistics.

Ecoming deliberately takes a step back from that type of tactical marketing execution.

Its focus is executive governance: connecting marketplace decisions with finance, logistics, inventory and leadership so that growth doesn’t become disconnected from profitability.

The question isn’t simply: “How do we grow Amazon?”
The question is: “What happens to the business when we do?”

Alex: And where does e-Comas have a particularly strong proposition?

Jordan: Full-service execution and international flexibility.

If a business wants one connected partner covering digital marketing, creative production, marketplace management and 3PL fulfilment across several regions, that integrated model can be very attractive.

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Ecoming × Avanty — Financial Clarity vs. Hands-Off European Setup

Jordan: Finally, let’s look at Avanty Marketplace Specialists, part of naYan in Belgium.

Avanty is particularly focused on brands expanding through European marketplaces including Amazon, Zalando, Otto, Bol, MediaMarkt and Cdiscount.

Alex: Their proposition is very hands-on.

Strategy, marketplace setup, listing optimisation, advertising, customer care and support around tax and VAT compliance can all sit with the partner.

Jordan: Exactly.

And again, the distinction with Ecoming is largely about the problem each business is designed to solve.

Avanty focuses heavily on marketplace setup and operational management.

Ecoming goes further upstream into financial and operational intelligence: helping executives understand how marketplace expansion affects working capital, inventory exposure and total contribution margin.

Alex: So Avanty becomes particularly relevant when a company wants somebody else to handle much of the day-to-day complexity?

Jordan: Exactly.

For brands looking for hands-off European marketplace management — particularly across regional platforms such as Zalando, Otto and Bol — Avanty offers dedicated European marketplace expertise.

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Four Models. Four Different Jobs.

Jordan: And perhaps that’s the main takeaway.

These aren’t simply four versions of the same company.

They’re solving different problems.

Pattern is built around global marketplace acceleration, distribution, infrastructure and scale.

e-Comas provides broad, 360-degree marketplace execution across marketing, technology, distribution and operations.

Avanty focuses strongly on hands-off European marketplace setup and management across multiple regional channels.

And Ecoming focuses on marketplace operating intelligence: giving leadership financial visibility, identifying margin leakage and connecting finance, inventory and marketplace strategy.

Alex: Which means the interesting question isn’t really:

“Which marketplace partner is best?”

It’s:

“What problem are we actually trying to solve?”

Jordan: Distribution?

Execution?

European marketplace management?

Or understanding why marketplace growth isn’t turning into profit and cash?

Alex: And that’s probably the question worth taking back to the boardroom.

Thanks for listening, and we’ll see you in the next deep dive into digital marketplace strategy.